Why we exist

Every brand has an origin story and Marketing to Families was born by necessity, as clients who trust us and our experience in the family market started requesting more and more marketing advice and services using our specialist team.

We started out as a parenting magazine in 2007. PakMag is a monthly parents and kids magazine, and the number one influencer of the family market in North Queensland. From that original product we have grown to include other publications including the NQ Baby and Toddler Guide, the Family Fun Guide as well as many custom publications for our clients.

As our own brand grew, so did our team and so did the need to expand and hire specialists who could address our client’s marketing needs – leading to the natural creation of Marketing to Families.

Now, we’re mostly referred to as M2F, still paying homage to our roots, but acknowledging we do more than market to families. Don’t get us wrong… that is a huge specialty of ours, but no matter what your business is, or who you’d like to target – we can help.

We are a full service marketing agency, where you and your business are our priority.

We know how hard you have worked to build your business and we want that hard work to pay off with strategic and comprehensive marketing to help people see you, to become familiar with your brand and to choose you over your competitors.
Our team includes market researchers, digital experts, content creators, copywriters, podcasters, graphic designers and event coordinators.

We have worked with hundreds of brands and effectively connected them to their target market. We understand that every business is unique.

Schedule a free 15 minute discovery conversation with us so we can get an outline of what your business needs to engage with your audience. We work with clients all over the globe, and are only a call or zoom chat away to help you solidify your marketing strategy. Your business is literally our business and we’d love to help you achieve your marketing goals.

Remember – it’s not the best product that wins, it’s the best marketing.

Why we're different

Marketing to Families is a boutique marketing company that specialises in, you guessed it, marketing to families. For over a decade we have helped hundreds of brands connect with this dynamic audience that spend over $132 billion dollars a year in Australia. We are the only marketing company in Australia 100% dedicated to marketing to this powerful niche.

We help brands in 12 key areas to help brands engage the family market.


Who’s on our team… and yours

Bree James

Managing Director

Bree provides the drive and mission of M2F - overseeing the team, the strategic and creative process and ensures we reach the goals of your business. Bree is the visionary, helping to produce advertising collateral and messaging to meet your business and brand needs. With over twenty years experience in business, marketing, events and media, Bree is a solutions finder with an eclectic skill set. Leading our creative team of designers, videographers, copywriters, strategists, and digital teams, Bree will ensure our team delivers.

Trent Stievano

Development Lead & Accounts

Trent is geared to make businesses better… whether it be ours or yours. Executing initiatives and activities to improve how a business operates. Trent is the project manager for websites, built to optimise your business reach and potential. He is also a videographer, drone pilot, stage and sound manager for events and looks after our accounts department.

Bec Dent

Creative Lead

Bec provides direction for our creative projects. Our ‘ideas woman’ and conceptual matchmaker - with her talented team, she will help make the messaging magic happen between your brand and the audience, whether it be in print, online, through videography, podcasting or socials.
Bec has an extensive background in media - television, radio and print and is an experienced Events and Marketing Manager.

Clare Winter

Design Lead

Clare has the incredible ability to capture the look and feel for our in house design projects. With a Bachelor of New Media Arts and over 10 years of experience in the graphic design industry, Clare has mastered telling a story through visualisation. She will be able to create the imagery and lead her team to design masterpieces for your message.

Alyssa Marino

Client Services

Alyssa ensures our client’s requests and bookings are processed and executed to meet the expectations we have of ourselves for you and your business. Alyssa, is also our amazing Events and Marketing Coordinator, who lives and breathes all things promotions and events! Having coordinated events both nationally and internationally, her experience and attention to detail will ensure we take care of all the important elements - so you can relax and know your event will be successfully executed by our team.

Blair King

Design and Client Services Assistant

Blair King is our office Ninja and all-rounder. She keeps over 200 of our clients organised and chances are you’ll be speaking with her a lot

Blair is one of our creatives, supporting the team and our projects with design and editorial content. Blair designs artwork including ads for print, social media and digital projects.

Monique Saggers


Monique is our videographer and podcast producer. Whether you need short videos for social media or video reviews to increase your SEO and engagement on your website, Monique loves all things video. Whether in the studio, in your natural environment, or even in 360 degree, Monique captures and creates videos that viewers love.

Sara Williams


Sara is one of our sensational graphic designers with over nine years’ experience in the industry. She has a Diploma of Design in Communications and a Certificate of Distinction in Printing and Design. Sara works with the creative team to produce eye catching and original artwork to make your message sing. She also helps with the design of our websites and lots more.

Annamarie Booysen

Assistant Copywriter

Anna is one of our talented content creators. She writes content that helps build engagement with audiences in varying stages of a sales cycle. A SEO Queen, that writes to suit our clients objectives. She understands the importance of remaining consistent through our use of language whether it be on social media, on your website, or in print.

If you have content that needs to be produced, Anna could be the woman behind the words.

Jenna Galley


Jenna Galley is a journalist, editor and commercial writer with 10 years’ experience in the parenting and family sector. She completed her BA in Canada and worked in the book publishing industry before moving to Australia. She is amazing at pulling together custom publications like books, magazines, e-books, downloadable resources, and SEO driven digital content.

Jenna has worked for some of Australia’s largest parenting websites and print publications and as a mother of three children, Jenna has an extraordinary skill when it comes to writing content that engages the family market.

What they’re saying

Marketing To Families, headed by Bree James, has provided us with valuable assistance with strategy and engagement campaigns, particularly involving event coordination and associated marketing messaging and media placement, and special publications. Bree and her Marketing To Families team are extremely professional to deal with. They are knowledgeable, reliable, and extremely generous with their time and energy, to deliver on, if not exceed expectations. Marketing To Families certainly are the specialists.

Andrea Gregory

By far the best team I've ever worked with. They truly understood the look I was going for and completely nailed it! I would highly recommend them as a company, you simply just won't find any better team!

Aura BrooksGraphic Designer

Salient is by far the most astonishing WP theme out there! I literally could not be happier that I chose to buy your theme! Your regular updates and superb attention to detail blows me away every time I visit my new site!

Zak ReidInstructor, Skate Nao

I'm wondering why I never contacted these guys sooner! Seriously, they all have commendable talent in their respective fields and knocked my concept out of the ballpark. Thanks for an amazing experience!

Jack GrahamCo Founder, Coffee Inc


Let's do something great together!