Business Health Check

BUSINESS DETAILS
Business Name
ABN
Contact Name
First Last
Email
Phone
Position within the Business
Other Decision Makers
Address
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
Postal Address (if different)
Street Address City State / Province / Region ZIP / Postal Code Country
Industry
Trading Hours

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TELL US ABOUT YOUR BUSINESS
What Does Your Business Do?
Why Did You Start This Business?
Any Business That You Aspire To Be Like? And Why?
What Is Your Business Mission?
What Is Your Business Vision?
What are your 3 biggest points of difference to your competitors?
(press the plus button to add more points of difference)
Short Term Goals?
Long Term Goals?
What are some keywords that describe your business?
What are some keywords that describe your brand?
Any marketing efforts which have had successful or unsuccessful results?

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BUSINESS POTENTIAL
How can we help you reach your business goals and solve some of your business problems?
What marketing solutions are you seeking?
- New Website
- Promotional Video
- Lead Generation and Sales Automation
- E-Newletters
- Digital Advertising
- Team Training
- Business Coaching
- Business Branding
- Brand Refresh

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SWOT ANALYSIS
Herre we can discuss your Strengths, Weaknesses, Threats and Opportunities
STRENGTHS
WEAKNESSES/CHALLENGES
THREATS
OPPORTUNITIES

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YOUR EVERYDAY CUSTOMER
Tell us about your everyday customer. (be as specific as possible – age, gender, lifestyle, location occupation, beliefs, wants & needs and anything else you’d like to add. You may have different target audiences for different products/services – please list them).
Who is your everyday customer?
Why do they do business with you?
What do they like?
What don’t they like?
How do customers talk about your business?
What is this customer worth to your business annually?
WHO IS YOUR IDEAL CUSTOMER?
How much would you like this person to spend annually?
What percentage of your business revenue comes from: THE FAMILY MARKET?
What percentage of your business revenue comes from: SINGLE/DOUBLE INCOME NO KIDS?
What percentage of your business revenue comes from: 60+ MARKET?
What percentage of your business revenue comes from: UNDER 21 YEAR OLD?
What percentage of your business revenue comes from: BUSINESS TO BUSINESS?
In the FUTURE, what percentage of your business revenue comes from: THE FAMILY MARKET?
In the FUTURE, what percentage of your business revenue comes from: SINGLE/DOUBLE INCOME NO KIDS?
In the FUTURE, what percentage of your business revenue comes from: 60+ MARKET?
In the FUTURE, what percentage of your business revenue comes from: UNDER 21 YEAR OLD?
In the FUTURE, what percentage of your business revenue comes from: BUSINESS TO BUSINESS?

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MARKET RESEARCH
We want to know how much you know about your business.
What are the peak months for your business and why?
What are the slower months for your business and why?
Do you have certain times of the year you promote your products/services? Please list them below if yes (list each month)
The hero’s/customer journey and your internal process?
FAQ’s from your business?
What words would you use to search your business on Google? Related keywords to your business?

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MARKETING CAMPAIGNS
Any important dates you want a campaign for?
Any campaigns you have in the works?
What campaigns have you run that have been successful?
What campaigns have you run that haven’t worked?
COMPETITION INCENTIVE
If you’d like to provide a prize(s) to use for business promotion, please fill out this section. Whilst it’s not a necessity, we do encourage it as a way to increase engagement.
Prize and Value ($)
Competition Duration
When would you like the competition campaign to run from and finish
Offer Details
Is there an additional offer for all competition entrants? If yes, please specify add on offer details and whether it’s in-store or online/both.
Offer Dates
When the offer can be claimed and used
Promotional Code
(if applicable)

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BUSINESS DETAILS