Copywriting Brief

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M2F - Copywriting Brief

Business Name(Required)

Contact Name(Required)

First Last

Email(Required)

Phone(Required)

Position within the business

Tell us about your business and your marketing objective

Tagline

If applicable

Business Overview

What are your points of difference?

Who are your competitors?

What are 5 describing words that embody your business?

eg. Authentic, Sustainable, Empowering, Quirky

What is your Website address?

What is the project description?

TV Advertisment

Radio advertisement

Website

Video

Social Media

What are you hoping to create, where will this copy be used?

Desired Length?

How long does the material need to be? e.g. 15 seconds, 30 seconds, 1 minute, 2 minutes, or word count

When is the deadline?

What is your objective

Inform – Inform people about a product or service

Persuade – presenting a viewpoint or message

Motivate – calling the audience to action, motivating them to buy, giving them a reason to buy/ engage with you

Is this copy for branding, to inform, persuade, sell or motivate?

Who is your target audience?

Who is your market? Who are we talking to?

Key Consumer Insight - What do we need to know about this Audience?

From your experience, what are their pain points/ pleasure points – i.e. what do they like/ dislike, what do they need, what are their fears, worries, attitudes? What’s holding them back?)

What is the offer? (What are we selling/ offering the client)

What’s the key message you’d like to communicate?

Other messages / points we should be aware of – that you would like to include?

Where are we directing the audience to go to find out more/ participate in the offer?

Online to your website or Facebook Page or in store

What is the tone of the content?

How would you like it to sound? – Friendly, professional, technical etc

Do you have any quotes or testimonials you would like us to use?

Please include below

Anything else we need to know about your business?

Confirmation

It is the client's responsibility to ensure all information provided is correct.

I agree