M2F - Copywriting Brief

Contact Name(Required)

Tell us about your business and your marketing objective

If applicable
eg. Authentic, Sustainable, Empowering, Quirky
What is the project description?
What are you hoping to create, where will this copy be used?
How long does the material need to be? e.g. 15 seconds, 30 seconds, 1 minute, 2 minutes, or word count
What is your objective
Is this copy for branding, to inform, persuade, sell or motivate?
Who is your market? Who are we talking to?
From your experience, what are their pain points/ pleasure points – i.e. what do they like/ dislike, what do they need, what are their fears, worries, attitudes? What’s holding them back?)
Online to your website or Facebook Page or in store
How would you like it to sound? – Friendly, professional, technical etc
Please include below
It is the client's responsibility to ensure all information provided is correct.