Failing to plan, is planning to fail.
Marketing plans create a path to grow your business.

Having a business and not marketing it is like winking at someone in the dark.

You know you are doing it – but no one else does. 


How much is not having a marketing plan (or worse, an ineffective marketing plan) costing your business in lost opportunities and revenue? 

How many potential customers are you missing because they’re not hearing your message? 

What growth is your business missing out on because you don’t have your marketing singing the same song so that it works and generates sales?

Not having a marketing plan is like building a house without a plan, imagine how much longer it would take to build, how many errors would occur and how much money would be wasted if there was no building plan? Would the plumber, electricians and painters be wasting time and delivering what you expect and need? Likely not. 

Failing to plan, is planning to fail.

Marketing plans create a path to grow your business. A Marketing Plan is one of the most important business tools for any company to utilise. It details the strategy that a business will use to market its products to customers. The plan identifies the target market, the value proposition of the brand or the product, the campaigns to be initiated, and the metrics to be used to assess the effectiveness of marketing initiatives. The plan works out how the business should be perceived in the market and the best way to achieve that through strategic marketing.

At M2F, we will support you and your business like it’s our own


A marketing plan helps you promote products and services in your business that meet the needs of your target market. It requires research, time and commitment, but is a very valuable process that will greatly contribute to your business success.


Identifies your target market and understands how your product or service meets their needs.


Identifies your competitors and what your target customers think about your competitors’ strengths and weakness.


Positions your brand, products and services so that your target market sees your business as better than, or different from, the competition. 


Sets specific, measurable goals and time frames for your marketing activities.


Maps out a strategy and budget to reach your target audience, including the messages, channels and tools you will use.

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To successfully market a business you need a plan. 

Many business owners and managers never find the time to get their marketing plan done. 

 On top of your current workload it is time consuming and can be overwhelming.


A marketing plan is an investment that pays for itself again and again. Continuing on the unplanned path may cost you double in time, money and energy.


A marketing plan needs skilled execution. Instead of trying to have your finger in every pie, M2F’s targeted approach analyses your customers behaviour and your individual business strengths to develop a strategic plan to achieve maximum potential.


A marketing plan takes time – we take care of it so you don’t have to. How much growth in your business are you missing because you’re too time poor to create and implement an effective marketing plan? We can help you reach your goals faster, giving you more time to focus on other areas of the business.


A marketing plan needs strategy. It’s one thing to have great ideas, but turning your business into a 24/7 sales machine is a whole different ball game that requires skill and strategy.


A marketing plan needs to sing the same song. When you build a house to a well thought out plan, it looks good, has a comforting cohesive flow throughout that feels good, functions well and is inviting to your guests. A marketing plan is the same thing for your business, it forms the basis of every campaign, every piece of marketing, every piece of copy, how your business looks, feels, and behaves.  

Are you tired of paying money for marketing that doesn’t get results?

It's likely because you didn't do a marketing plan.

We’d love to dive into your business to see how it ticks.

We’d love to look at your customers to see why they want to do business with you and how we can drive more sales. We’d love to help you build your brand and ultimately grow your business. 

We’d love to work with you to take your business to the next level. 

We’d love to help you get clarity on your:

  • Marketing objectives
  • Business vision and goals
  • Products and services that make you money
  • Key messaging 
  • Strengths, weaknesses, opportunities and threats
  • Customers
  • Competitors
  • Brand
  • Marketing campaigns
  • Marketing budget
  • Advertising strategy
  • And more

What they’re saying

Marketing to Families brings to the table an incredible depth and range of marketing knowledge, expertise, strategic planning capability, and professionalism. The M2F team makes it their business to understand your business and truly partner with you to achieve your organisation’s objectives. I highly recommend them.

Andrea GregoryCommunications Officer, Cairns Catholic Education

M2F has helped us to communicate our message, culture and branding in a clearer and contemporary manner to the community. M2F has been a perfect match for our business.

Mario CalannaCalanna Pharmacy

MacKillop Catholic College has worked with M2F and we have been very pleased to have achieved many of our marketing goals as a result of their input and expertise. The Marketing to Families staff are consummate professionals and nothing is too much trouble when it comes to helping us with our digital and print advertising.

Annmarie ArnoldCommunity and Staff Engagement officer at MacKillop Catholic College

The M2F Team have been wonderful to deal with. The professionalism with the writing and taking ownership of the advertising has been great! I would certainly recommend them.

Adam PatuwairuaHarvey Norman

We are very happy with the services M2F supplied the College. We found the process straight forward, the team professional and the results were great.

Alana OkumuMarketing Communications Officer at Freshwater Christian College

Working with M2F has been amazing, they really understand my business. They have helped me to create marketing materials that I could never do for myself.

Nardine CollierFounder of Collier Family Law

You've got nothing to lose.

Whether you want a concise marketing plan, or a detailed marketing plan, we can tailor a plan to suit your needs.

 If you’d like to know more about our marketing plans, fill in the form below and we will be in touch.