You know you are doing it – but no one else does.
How much is not having a marketing plan (or worse, an ineffective marketing plan) costing your business in lost opportunities and revenue?
How many potential customers are you missing because they’re not hearing your message?
What growth is your business missing out on because you don’t have your marketing singing the same song so that it works and generates sales?
Not having a marketing plan is like building a house without a plan, imagine how much longer it would take to build, how many errors would occur and how much money would be wasted if there was no building plan? Would the plumber, electricians and painters be wasting time and delivering what you expect and need? Likely not.
Failing to plan, is planning to fail.
Marketing plans create a path to grow your business. A Marketing Plan is one of the most important business tools for any company to utilise. It details the strategy that a business will use to market its products to customers. The plan identifies the target market, the value proposition of the brand or the product, the campaigns to be initiated, and the metrics to be used to assess the effectiveness of marketing initiatives. The plan works out how the business should be perceived in the market and the best way to achieve that through strategic marketing.