According to Social Media Today, influencer marketing delivers 11x higher return on investment (ROI) than traditional forms of marketing. 94% of marketers who’ve used influencer marketing found it to be a very effective tactic.”
“Micro-Influencers are average people online who have a follower count under 100,000. Despite the small following, this group has been identified by top industry marketing professional as the most influential subject matter expert. Micro-influencers are considered prime real estate in today’s online world due to their niche and highly engaged following.